iola design is a one-woman graphic design studio run by Mid-West dweller Stephanie Mathena. She has a beautiful portfolio of logos, websites and everything in between, but what I really love are her house illustrations by city. Stephanie has a few major cities in the US like New Orleans and Los Angeles (Charleston is my favorite one! I’d love visit the city someday!) and I’d love to see a San Francisco illustration and other international cities, like London and Paris!
I think these illustrations are pretty accurate depictions of their respective cities, what about you?
I wasn’t going to share this with you at first because I thought it was a bit… shall I say boring / art school assignment-looking, but in the interest of keeping you up to speed on what I’ve been working on lately, here is one of my recent projects from my typography class. (Wow, was that a run-on sentence or WHAT?) The assignment was to create a poster advertising a typeface using only the letters, numbers and other symbols from that specific typeface.
The professor assigned all of us students a typeface on which to base our poster. I got Futura, which I’m a huge fan of / love the way it looks, so I was really happy with my assigned typeface.
As always, the first step in the creative process is to sketch out ideas. You always want to explore all possible ideas. I find that just when I think I’ve exhausted every. single. conceivable. idea, I’ve only scratched the surface. One thing art school has taught me is to never be satisfied with just a handful preliminary sketches. My best ideas come with that final push of sketching more. Sometimes my classes require me to create 50+ initial sketches.
Just for fun, here are some of my initial sketches. In my head, I really thought lowercase letters would look cool and mid century modern-esque, but on paper it just wasn’t working. That’s why you always sketch things out first!
After my initial sketches, I created a color palette. Paul Renner–the inventor of Futura–drew inspiration from the Bauhaus and their modern, geometric approach to design. I was also really inspired by Saul Bass‘s minimal-style posters and wanted to do something in the same manner using a limited color scheme.
Even though I’m an eLearning student at SCAD, every online class still holds critique sessions. There’s an online forum where we post our work for peer and professor review. We do online critiques after every iteration of drafts.
After I sketched out some preliminary ideas, established my color palette and received peer feedback, I created a few computer drafts.
After my computer drafts, I created more drafts and then a few more drafts and then revisions of the drafts and then refined revisions and then refined revisions of the refined revisions, but for the sake of time we’ll fast-forward to the end.
Anywho, that’s some non-blogginess I’ve been up to lately. I don’t know if my schoolwork is terribly boring for you or if you’re interested, so let me know if you want to see more schoolwork of mine / my creative process in the future! Also, let me know if you have any questions for me about online schooling.
The other week, I shared a few pictures of Betsy Magazine, my final project for my Typography class. A lot of you requested I post the full digital version, so here it is!
I wanted to create a magazine with the aesthetic of Drifter & the Gypsy: Fun, whimsical and feminine. Looking back at the magazine, I realize how much PINK is almost in every. single. spread. I find this funny because as a child, I avoided pink since it was so stereotypically girly. However, as I get older, I find myself gravitating toward the color pink more and more. Making up for all my anti-pink years I s’pose!
A classmate of mine told me Betsy Magazine reminded her of the quirky girl version of Seventeen Magazine. Mission accomplished!
All photographs that appear in the magazine were taken from Drifter & the Gypsy: here, here, here and here.
I’ve been following Danielle Krysa’s blog, The Jealous Curator, ever since its inception in 2009. Have you heard of it? Danielle started The Jealous Curator as a place to share artwork she thought was so good it crushed her soul. In her mind, her talent could never ever measure up to the talent of the artists she featured.
However, Danielle worked through her emotions and now chooses to be inspired by these artists rather than torn down. As someone who spends a lot of time viewing other people’s work (both for school and to feature on the blog), I can definitely relate to her slogan, “I wish I thought of that.” I love how Danielle channels her jealousy into something positive, something of admiration as opposed to envy.
In February of 2014, Danielle came out with her first book, Creative Block. I was excited to hear about her bringing her book to life in the form of a gallery show at Bedford Gallery in Walnut Creek. The show featured 20 of the 50 artists in her book. I didn’t make it out there till the VERY last weekend of the show, but I’m glad I did. I was impressed by the clean layout, colors (hello pastels!) and beautiful artwork, of course. I recognized a few artists I know from blogging.
San Francisco artist Chloe Fleury‘s whimsical paper creations are so cute. I think these would look lovely in a children’s room.
There’s not much more in the world that makes my heart tingle than good branding (and good styling and good photography and good drawing and good art in general but for the sake of this post, we’ll talk about the branding). I stumbled upon Vice & Velvet via Etsy’s Instagram feed.
Vice & Velvet is a one-woman show run by Mei Ong of Melbourne, Australia. Her products range from body polish to bathing whip to what seems to be her specialty: soap–both in jewel and bar form. Everything is made with natural, fresh and vegan ingredients–stuff good enough to eat! Although… let’s just use these to pamper our bodies externally.
Learn more about Vice & Velvet here and shop Vice & Velvet here.
Tell me you didn’t have this song playing in your head when you read the title. It’s a killer workout song AND it’s a great motivational line to get your butt in gear for achieving awesome things in life. Which is why I LOVE this banner collaboration between EmmaJaneNation (a blogger & photographer) and Zana (an awesome South African brand you should totally know about if you don’t already).
The Turn Down for What song is pretty grungy rap (a.k.a. not my style), so of course I love the girlified banner version of the lyrics in pink.
The collaboration was limited edition, with only 15 banners printed. I’m super sad that they’re all sold out. I would love to have one in my office.
Do you have a motivational mantra you tell yourself?
Silhouettes is a hand lettering series by graphic designer Hannah Reynolds. I love how the letters are somewhat hard to read so it requires more concentration to focus on the quote; I tend to skim things really fast, so this forces me to slow down and let the words sink in.